Bank Asia Limited supports free enterprise and a competitive market system. Its business decisions and territorial expansions of business are based on sound economic principles and reliable market surveys, with an eye on long term profitability and adding economic value. These are essential as profitability is a measure of both efficiency and market confidence in Bank Asia’s services, while the quantum of economic value- added is indicative of how far the returns create shareholder value.
Hence, Bank Asia is committed to staying over and above the prevailing market competition through constant innovation of technology based products and efficiency enhancements, as well as being responsive to the requirements of our customers and partners, ensuring that our ability to adhere to industry best practices e.g. Core Risk Management principles are unimpaired.